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scaling up sales

Scaling Up Sales

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From the idea to the market, grow your business with a marketing and sales programme


Scaling Up Sales is a program supported by the Service de la promotion de l’économie et de l’innovation (SPEI) of the Canton of Vaud, in partnership with Innovaud and the Fondation pour l’Innovation Technologique (FIT). This program supports SMEs and technology startups in their growth phase by developing the business management skills of entrepreneurs. Innovation alone represents a minority portion of a company’s economic value-added. It is the implementation of innovation in the marketplace that provides tangible and substantial evidence of a company’s value – through its market, customers, revenue and growth history.


Programme objectives

  • Raise awareness of the importance of sales management to grow and scale
  • Train entrepreneurs in sales management and business growth
  • Complement the theoretical training with practical support from a Sales Angel
  • Support start-ups and SMEs in a logic of economically sustainable growth
  • Encourage entrepreneurs to develop their business beyond Switzerland, to go further, bigger and faster
  • Promote commercial excellence


Participation requirements

The Scaling Up Sales program is primarily aimed at the following company profiles:

  • Innovative companies in the commercialization or pre-commercialization phase with a product or service validated by the market (MVP3 or MVP4)
  • Minimum of 5 employees
  • Strong growth potential-
  • Ideally, two participants per company to facilitate the implementation of the learning process:
  • Ability to contribute economically to the program
  • Less than 10 years in business
  • Be a company domiciled in the canton of Vaud
  • Business leaders and their associates:
    • CEOs of start-ups, scale-ups or SMEs
    • Co-founders (CSO, COO)
    • Head of sales, Head of business development (if the CEO is also trained)


▶️ Apply before 15 August 2022 on